On the Cutting Table (an artist’s guide), Part 3
Welcome to the Klein Imaging news blog, where the team will be publishing articles and product news, exhibition announcements and reviews, information about the art market and printing industry, customer case studies, and tips for artist career development.
In these ‘On the Cutting Table’ posts, artist development takes centre stage. As we launch ourselves into a new year, we’re constantly being contacted by aspiring artists who want to get their work produced and put out into the art market. There’s a lot to consider, but we prefer to think about it as a whole host of opportunities out there if you’re willing to put the time and energy into promoting yourself and your work. This 5 part series will be looking at building an audience and career path as an artist.
Part 3 – Create an Audience.
Last week we spoke about attending private views and building a network (Part 2 – Network Network Network). This week we want you to act on this vital groundwork, and create a powerful, loving audience.
The world is turning digital, and having an online presence is becoming the norm. The endorsement of having 30 loyal followers or 30,000 followers on Facebook, Instagram, Twitter is something to be used as a tool for your creativity. These people are fans of your work, they want to see what’s next from you, so give them what they want. Adding fuel to the creative fire makes it burn brighter, and as a result, your work increases in visibility.
Worried about the time it will take it get 30,000 followers? Everyone starts somewhere (including us!) and building this audience from scratch is easier than you think, and can be done in those spare moments when creativity inevitably, occasionally, takes a back seat. Make time and the effort, the rewards are worth fighting for. Nowadays, helpful timesaving websites like Buffer or Hootsuite allow you to schedule-in social media posts ahead of time, and also post to multiple different social networks at once, making every minute you spend on building your audience, that much more effective. Setting aside half an hour a week (with a coffee and a computer!) to schedule in posts can generate you a week’s worth of social interaction. Make sure you take snapshots of your creative process whenever the mood strikes you, so that you have a ready library of images to draw from when you make your posts each week. Images speak louder than words!
Part 4 – Make Something! is to be continued next week…