On the Cutting Table (an artist’s guide), Part 1
Welcome to the Klein Imaging news blog, where the team will be publishing articles and product news, exhibition announcements and reviews, information about the art market and printing industry, customer case studies, and tips for artist career development.
In these ‘On the Cutting Table’ posts, artist development takes centre stage. As we launch ourselves into a new year, we’re constantly being contacted by aspiring artists who want to get their work produced and put out into the art market. There’s a lot to consider, but we prefer to think about it as a whole host of opportunities out there if you’re willing to put the time and energy into promoting yourself and your work. This 5 part series will be looking at building an audience and career path as an artist.
Part 1 – Artist Career Plan.
It’s 2017 and the start of January. That annual feeling of reinvention is back. So what are we going to do about it? Hit the gym, stop smoking or find away to restart the art career?
If you have a job, don’t leave it just yet. You need to do some planning first and see where you fit into a very crowded and tough market. One of the best ways to do this is to create a brand for yourself. You need to know what type of artist you are and where you want to go. Make sure it’s clear to your potential customers or clients who you are and what you’re offering.
Being an all rounder is good but having a niche is better. What’s the saying, ‘Jack of all trades, master of none’?? It can take years and plenty of skill for you to establish a specialist niche. So pick one you enjoy and stick to it. Our most successful customers are those that have a particularly unique style, which makes it inherently easier to promote and get noticed.
What’s the end game? Do you want to sell your works or have them exhibited in the Guggenheim?
Look at your situation and ask, what can I achieve while in a full time job? Write down your goals, small or big they are still important. All aims and goals will make you quickly see if you have the passion, concentration and drive to continue your career plan day to day.
Do not become stale, you have to act before you achieve.
Look out for Part 2 Coming Soon… ‘Network, Network, Network’.